2022-10-03 - Hultafors group

Hultafors Group acquires Martinez Tool Company

Hultafors Group AB has on October 3rd, 2022, acquired Martinez Tool Co.

Martinez Tool Co is a tool company based in California, US and manufactures Made in the USA premium tools for the professional craftsman. Martinez Tool Co’s most recognised products are the customisable high-quality titanium hammers marketed on the Martinez Tool Co webpage and through a select number of domestic and international Dealers.

“We are deeply impressed by the innovation level and end user engagement of Martinez Tool Co that has quickly gained the brand recognition among professional end users who are only satisfied by best-in-class product performance and customer service experience. Our intention is to build on this strong heritage and continue to operate Martinez Tool Co as a separate brand in our existing portfolio”, says Pete Chatel, President of Hultafors Group North America.

The acquisition is part of Hultafors Group’s strategy to broaden our product portfolio with innovative brands for professional end users and has high strategic importance as it can help us to further penetrate the US market with an attractive Made in the USA premium brand.

“I see Hultafors Group as the perfect long-term owner for Martinez Tool Co as they share my passion for innovation, superior quality and customer service. We already have many exciting projects planned and look forward to starting this journey together”, says Mark Martinez, CEO and founder of Martinez Tool Co.

Martinez Tool Co had $6 million in revenue 2021 with high double-digit growth and a profitability above Hultafors Group.

Gothenburg, 3 October 2022

For further information, please contact:

Martin Knobloch, CEO Hultafors Group, +46 722 148 946 Pete Chatel, President Hultafors Group North America, +1 312 448 4461 Fredrika Ekman, Investment Director, Investment AB Latour, +46 72 584 93 43

2022-10-03 - Hultafors group